Behavioral Science, augmenting humans with AI, and viral marketing
Sebastian Krakowski, Professor at Stockholm School of Economics and Digital affiliate at Stanford University
Sebastian conducts research at the intersection of behavioral science, economics, and AI. Sebastian tells us about his studies of the importance of personalizing AI tools to their users, and how his studies show that it could have a negative effect on the performance of users of AI if the AI system itself is not fit to the user’s personality for instance.
The good news is that once we design AI systems that adapt to the user’s personality, then result of the collaboration of a human and AI system really enhances the performance of humans.
Sebastian discusses also how behavioral science can benefit from data and AI for the purpose of more efficient marketing (personalization) and triggering a network effect and virality of apps, products, etc.
AI-podden with Sebastian Krakowski, Professor at Stockholm School of Economics and Digital affiliate at Stanford University