Episode 102: Optimising ads with AI

AI-podden with Anders Gustafsson, Chief Strategy Officer, Brightbid

Anders tells us how Brightbid uses AI to help companies better reach their customers through Google Ads. He explains how Google Ads and Bing Ads work and how a more data driven approach to bidding per ad and user could increase the conversion rate, that is increase the number of users clicking on a company’s ad per amount of money spent.

Anders Gustafsson also shares with us the strategy taken by Brightbid to be AI driven. One important aspect is having the right people to make it happen. Also, he emphasizes the importance of focusing on doing the right thing for the company, which also means that the AI strategy must be a high priority when you have limited resources.

Anders goes on and discusses broadly how AI is impacting marketing in general, especially when it comes to the use of generative AI to generate content, in terms of text and visuals. He also shares with us his view on autonomous driving due to his previous experience with Einride.

Anders and Ather also discuss interesting questions such as how the job market will be affected by AI and whether we will see net losses or gains in the job market. Also, listen to the episode to find out whether Anders and Ather believe their jobs as CSO and AI Researcher, respectively, would still exist.